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5 Sustainability Resolutions for 2021!
2021 is almost here (goodbye 2020 and good riddance!) This means it’s time to find a new sustainability resolution for the new year. For those of you in doubt as to why you should change your personal habits to be more sustainable see this article that I wrote about why one person’s sustainability matters (the…
Am I Missing Beef?
At the start of the year I decided to start reducing my beef consumption. I wanted to challenge myself and see if I can cut back to once a month. I have been completing this new goal now for the last year and some of my readers have been wondering how it’s going? This is…
EasyFootprint User Testing
Testing our prototype with users like you has given us so many ideas! This week, we had the opportunity to watch users interact with some initial designs, and it gave us a few key insights: Customizable metrics. Different users want different levels of detail in the information we give them. Some wanted a simplified, single…
Accountabilibuddies: Other Habit Building Analogs
In tackling how best to design our app, we decided to look at how others are addressing the same problems. Most of the competitors we found in the sustainability industry aren’t information aggregators like we hope to be, so we had to get creative and think about adjacent industries that are trying to solve similar…
Mo’ Green, Mo’ Problems
To assess alternative features and functionality for our app, this week we expanded the scope of our problem identification. We conducted further user interviews to understand what overarching problems our users are having in their sustainability journey outside of just issues in the buying process. Some further issues we identified include: Guilt and decision fatigue.…
App User Journey
In beginning to design our upcoming app, we’ve tried to map the shopping experience of our users, and identify pain points you all are experiencing as you try to choose more sustainable products and consumption behaviors. Here is what we believe to be the current user experience: Based on consumer interviews, the largest pain points…
Prototyping So Many Ideas!
The team has decided to split up the app into different functionalities and test each one so see how consumers looking to purchase products react to the information we are providing. First, we are testing the product suggestion and recommendation function. We are trying to figure out how consumers like to find alternatives to the…
New Sustainability App Prototype
Developing a new sustainability app. Looking for testers!
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