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Welcome to My Blog

Am I Missing Beef?

At the start of the year I decided to start reducing my beef consumption. I wanted to challenge myself and see if I can cut back to once a month. I have been completing this new goal now for the last year and some of my readers have been wondering how it’s going? This isContinue reading “Am I Missing Beef?”

Mo’ Green, Mo’ Problems

To assess alternative features and functionality for our app, this week we expanded the scope of our problem identification. We conducted further user interviews to understand what overarching problems our users are having in their sustainability journey outside of just issues in the buying process. Some further issues we identified include: Guilt and decision fatigue.Continue reading “Mo’ Green, Mo’ Problems”

App User Journey

In beginning to design our upcoming app, we’ve tried to map the shopping experience of our users, and identify pain points you all are experiencing as you try to choose more sustainable products and consumption behaviors. Here is what we believe to be the current user experience: Based on consumer interviews, the largest pain pointsContinue reading “App User Journey”

Prototyping So Many Ideas!

The team has decided to split up the app into different functionalities and test each one so see how consumers looking to purchase products react to the information we are providing. First, we are testing the product suggestion and recommendation function. We are trying to figure out how consumers like to find alternatives to theContinue reading “Prototyping So Many Ideas!”


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